AFP November 12, 2019
Canadian legion asks Fortnite gamers for pause to honor war dead
No
bullets, no bombs. Players of the hugely popular online game Fortnite
were encouraged to pause for a moment of silence Monday to commemorate
the armistice that ended the First World War.
The Royal Canadian Legion partnered with digital marketing company Wunderman Thompson and content creator Jadan Allen to design a virtual “Remembrance Island” in the game, which is played by some 250 million people worldwide.
Using a code to access the custom map, players can take a break from the game’s massive online battles to take in WWI trenches, D-Day beaches and a Canadian military cemetary — all recreated from archival footage.
A walk through a field of bright red poppies to a recreation of the Vimy Ridge memorial cenotaph in France also features information plaques about eight key battles or wars fought by Canadians, from the beaches of Normandy to Afghanistan.
At the memorial, a player’s avatar can gesture a salute.
The aim, according to Wunderman Thompson creative director Ari Elkouby, was to reach younger audiences disconnected from history and the sacrifices of soldiers, especially as the number of veterans from the great wars dwindles.
“It’s an attempt to recreate what real soldiers went through,” he told AFP.
“In these online platforms, the violence is constant, but it’s fictional,” he said. “For soldiers in war, the violence was very real, it wasn’t a game, and this experience is a reminder of that.”
Global News 
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