Meet the man bringing Shein’s fast fashion into major French department stores

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Meet the man bringing Shein’s fast fashion into major French department stores

Frédéric Merlin, owner of the BHV and several Galeries Lafayette department stores, sparked a controversy after announcing that the Chinese fast fashion brand Shein would be coming to his stores.

Source: https://www.lemonde.fr/en/economy/article/2025/10/09/meet-the-man-bringing-shein-s-fast-fashion-into-major-french-department-stores_6746253_19.html

#brandshein #bringingshein #sheinfast #fastfashion #shein

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