Global News

TikTok: Behind-the-scenes incubators train live content creators

In France, accredited agencies train aspiring influencers who want to go professional in the art of hosting and monetizing live broadcasts. This model primarily benefits TikTok, whose revenues depend heavily on donations and in-app e-commerce.

Source: https://www.lemonde.fr/en/pixels/article/2025/10/12/on-tiktok-behind-the-scenes-incubators-train-live-content-creators-the-secret-is-your-ability-to-capture-people-s-attention_6746339_13.html

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